Tuesday, 6 May 2014

Urban Decay Naked 3 and Makeup Revolution Iconic 3 Palettes Comparison & Swatches

My 'Urban Decay Naked 2 dupe' post is one of the most popular articles on my blog, along with the 'Naked palette ebay fake comparison'. That's why, after many requests from my lovely readers, I decided to compare the Naked 3 palette to it's brand new dupe - Iconic 3 by Makeup Revolution. I hope you find it helpful/interesting.

I get new comments on my 'Naked Palette Fake' post very often - most of them from girls who tell me that they would rather buy a fake from China than invest in a safe product or find a cheaper alternative. I don't even publish those comments anymore, it's ridiculous! Why would anyone risk their health, eyesight etc for the sake of using a fake makeup product is beyond me! That's why I am always telling everyone that they should just look for a cheap drugstore dupe, if they can't afford the real thing. It won't necessarily be as good as the high end option, but at least you know where it came from. As a massive Urban Decay fan, I feel like all the copies of their Naked palettes from cheaper brands are a bit of a controversial subject, but... not everyone can fork out £37.00 for an eye shadow palette.  I would rather accept the cheap options, than hear about girls having allergic reactions to fake products. I could talk about this subject for ages, but let's get on with the comparison :)

Urban Decay Naked 3 costs £37.00  and Makeup Revolution Iconic 3 costs only £4.00.

I prefer the look of Urban Decay Naked 3, because it feels more luxurious and it comes with a big mirror, but... the simple plastic packaging of Iconic 3 is very sleek and practical and for £4.00, I can't really moan. Both palettes are well made and and finished to a high standard.

Naked 3 comes with a good quality dual ended brush, perfect for applying and blending eye shadows. Iconic 3 comes with a sponge applicator which is fine for applying colour, but not for blending.

Eye shadow quality/formula
No other brand can beat Urban Decay and their eye shadow formula. It's incredible! Naked 3 definitely offers better quality than Iconic 3, but... Makeup Revolution did really, really well with their dupe and I am seriously impressed - think MUA Undressed and Undress Me Too palettes.

Pigmentation/colour payoff/texture/finish:
In terms of pigmentation, both palettes are fantastic. The colour payoff is great, but Iconic 3 has more fallout than Naked 3. As you can see on the photos below, the colours are identical or almost identical, depending on the shade. The only shade that differs a lot is Blackheart - it has a matte base in Naked 3 and it's more of a satin finish in Iconic 3. The rest of the shades are very, very similar in texture and finish.

I find both formulas really easy to work with, with Urban Decay being slightly more buttery and easier to blend, but there isn't a massive difference - this applies to all the matte shades as well.

Lasting power:
The only big difference between the two palettes is the lasting power. Urban Decay eye shadows last on me until I remove them at night and Iconic 3 gives 8-10 hours of wear. It will vary depending on your skin type and those with oily lids might get slightly less wear time out of Iconic 3, than me. With Urban Decay, you simply know that you are getting the best eye shadows on the market and they won't fade throughout the day.

Closeup comparison photos of all swatches:
Left: Urban Decay Naked 3 (Strange, Dust, Burnout), Right: Makeup Revolution Iconic 3 (shades 1,2,3)
Left: Urban Decay Naked 3 (Limit, Buzz, Trick), Right: Makeup Revolution Iconic 3 (shades 4,5,6)
Left: Urban Decay Naked 3 (Nooner, Liar, Factory) , Right: Makeup Revolution Iconic 3 (shades 7,8,9)
Left: Urban Decay Naked 3 (Mugshot, Darkside, Blackheart), Right: Makeup Revolution Iconic 3 (shades 10,11,12)
Comparison with flash. Top - Urban Decay naked 3, Bottom- Makeup Revolution Iconic 3.

Overall, Iconic 3 is a fantastic dupe of the Urban Decay Naked 3 Palette and the only downside is the lasting power of the eye shadows. The actual colours are identical with only one shade being slightly different in terms of the finish. If you can't afford Naked 3, don't worry about it and get the cheaper alternative, especially if you don't use eye shadows a lot or you already own many palettes. Just make sure to use a good primer on the lids to prolong wear :) If like me, you are obsessed with Urban Decay, you will probably enjoy Naked 3 more and you won't be disappointed with the lasting power. If you are after a Naked 1 or 2 dupe, check out MUA  Undressed, Undress Me Too and Makeup Revolution Iconic 1 and Iconic 2 palettes. They are very, very similar.

Featured palettes: Urban Decay Naked 3* (£37.00)  and Makeup Revolution Iconic 3* (£4.00)

*PR samples



  1. Thats almost like color by color dupe of the UD palette! wow! Thanks for posting this!

    Summer Skin Saviours Part II: http://theconsciencefund.com

  2. That is ridiculous how close the colour match is! I love that there is a cheaper alternative, but it's so cheeky to do an exact replica! I almost wish that Urban Decay did two levels of eyeshadows - the super amazing originals, and maybe a cheaper dupe of their own.


  3. Amazing Dupe!

    Thanks for the review and swatches, although I already own all 3 of the Naked palettes, I would definiely like to try the Makeup Revolution palettes too because I feel like I'm wasting my Naked palettes when I use them, they're just too pretty haha!

    Laura - Laura's All Made Up ♥

    Bloglovin' | Facebook | Twitter | Instagram

  4. Ah thank you so much for posting this comparison! I'm definitely not in a position to splash out on a Naked palette at the moment and I think out of the three on offer I would much rather buy Naked 2. I do quite like the look of Naked 3 though so I think I might buy the Make Up Revolution palettes just to see how much use I get from the colours in order to decide which Naked one is most cost effective for me!x

    Charlotte / coloursandcarousels

  5. Whoa the similarities are crazy! This sounds fabulous and a fantastic alternative, thanks for sharing!

    Style Sunrise

    :) x

  6. amazing!
    i have naked 2 and about to get naked 3 because i think it's more usable.. sadly, idk how to get iconic 3 in my country (i live in indonesia) -___-"

  7. wow these two palettes look pretty much identical!

  8. This looks great! But I'd rather have a product that lasts all day, especially since I have oily skin.
    It's utterly insane that some people would willingly buy fakes. It's far too risky. Why bother when there are drugstore cosmetics out there?

  9. You are so true about fake products! A lot of the time I see people selling fake MAC products and I just think to myself go for a cheaper alternative at boots or superdrug, fake products are absolute rubbish and a waste of money, not a clue what is in them! A lot of the time the dupes/alternatives on the highstreet are better than the fakes anyway..
    I love these type of posts that show cheaper alternatives :-)

  10. Wow, I'd heard Iconic 3 was a dupe of Naked 3, but the shades are an even closer match than I imagined! I'm amazed Urban Decay hasn't protected their palette combination of shadows to prevent this - though I have no idea whether this kind of thing can be patented! It's great for people on a budget though, and I agree people shouldn't risk their health for a fake! Personally I'm still wishing for the actual Naked 2 - cooler shades would suit my skin tone better and I love UD :)


  11. Lovely blog post! I've been after a dupe comparison to the Naked 3 Palette for so long now and you have packed some mega info in here, thankyou! xo
    P.s. The girls who would risk their health on fakes are absolute morons, it's so dangerous! Eyesight is really taken for granted.

    Charlotte - www.thebeautybuck.com

  12. While I don't own any of the Iconic palettes, I do have MR's Romantic Smoked, and you're spot on regarding packaging and quality. I even did find that at the price tag, the staying power of the MR shades to be satisfactory. Very much to my surprise - and I can be very choosy when it comes to eyeshadows - Chanel's don't cut it!
    I collect the Naked e/s palettes, though, and am having a hard time not getting the Iconics, to see the similarities fo rmyself :p

  13. They both look so similar! I have the Naked 3, so there's no real need to get the Revolution one, but it sure is a great dupe! x

    A Little Treat | Beauty & Lifestyle Blog

  14. They really do look similar, so glad I have the makeup revolution versions as they're much more affordable. Especially for myself as I don't tend to wear eyeshadows a lot. Great post :)

  15. The Naked 3 palette is so beautiful! These are incredibly similar - although personally I'd rather save for the real thing, I do love the luxury of Urban Decay palettes. Great post!

    http://ciarapocket.blogspot.ie x

  16. This is such a great comparison! Now I'm really doubting which one to get!

    xx Anine

  17. They are so similar with such a huge price difference !


  18. v.excited to get my hands on iconic 3 :) thanks for such an indepth review!


  19. omg. it's literally the same! Love this post Sandra!

  20. I was so excited about Makeup Revolution, I ended up purchasing a total of 5 eye shadow palettes from their website. For the price, I was amazed at the quality packaging, range of shades & finishes, & great pigmentation. It is so hard to find good shadows at the drug store! I was blown away by the I Heart Chocolate palette which is a Too Faced dupe. I was so excited to be able to grow my eye shadow collection without breaking the bank. HOWEVER, I began having horrible pain, itching, watering, burning, etc in my eyes. I stopped using all products until it healed, then introduced one product at a time & discovered I am allergic to Makeup Revolution shadows. The reactions ranged from mild to severe. I checked the ingredients & found the list matches other shadows I own that cause no problems. So, I don't know what was causing the reaction. I contacted Makeup Revolution & told them what happened in case it happened to other customers. I was kind & expressed how much I loved their company. Their reply was for me to check the ingredients list before making another purchase. I don't know what the evil ingredient is, so I simply will not purchase any more eye products. Their blushes, for example, are amazing. I just thought I would share this in case anyone else has sensitive eyes or allergies. I would recommend purchasing only one eye shadow product first to see if any reaction occurs. I hope this helps anyone interested in these products.

  21. I'm glad this brand is finally in the states. I bought the dupe the other day and it's really good.

  22. Great post and some of the best comparative swatches out there. Thank you so much! Funnily enough, I got the Iconic 2 palette a while ago and really liked it: the pigmentation was great, the shadows were very easy to blend and with a primer they would last on me all day. Then one day I decided I was ready for the real deal, the Urban Decay original Naked. I was so excited and, lo and behold, it creases on me like crazy, primer or not. I'm still shocked. But then maybe that's a good thing - the skin on my eyelids will save me some bucks :) After those swatches of yours I've ordered the Iconic 3 and really hope the quality will be as good as of the Iconic 2 that my eyelids liked so much.


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Love xxx Sandra

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