Thursday, 2 October 2014


I love budget makeup brands, especially when it comes to lip products. The latest additions to my extensive collection are the I HEART MAKEUP Wow Sticks* (£2.99 each) and I am pretty impressed with them.

There are 8 shades in total, all super pigmented and waterproof! They are creamy (slightly waxy), very easy to apply and long lasting. Once applied, they set to a matte finish. The darker shades last on me for over 8 hours and the lighter peachy colours stay put for around 4 hours.

Wow sticks have a completely matte finish, but two of the pink colours contain a little bit of shimmer (Sunday Girl & Hanging On The Telephone).  I noticed that the lighter the shade the more drying the formula, but the pink, red and berry colours don't feel drying on the lips. They don't accentuate dry patches either, which is fab for such a cheap product.

The only problem I have with the product is the lack of shade names on the actual WOW Sticks. Once they are out of the cardboard packaging, you will only know the name if you remember it or if you check online.

Left to Right: Sunday Girl, Atomic, Call Me, Maria.
Left to right: Heart Of Glass, Dreaming, Rap-ture, Hanging On The Telephone.
wearing Sunday Girl

Overall - fab product, but I would LOVE to see some dark nude shades in this range. I adore the formula, but I am currently obsessed with 90's nude lips and I think that a 'Kylie Jenner shade' would be an instant sell-out! Please, please, please Makeup Revolution - add some nude shades to this range! 

I HEART MAKEUP Wow Sticks are available from

*PR samples



  1. I love that they're so affordable and offer a wearable and non-drying matte formula - that really is incredible! I'm also really impressed with the shade range. "Maria" is the shade that speaks to me most but I also love the look of "Atomic". If there were nude shades I'd definitely give them a try too x

    Angelica // One Little Vice

  2. I like Atomic, Call Me and Maria, but totally agree about the line needing some darker nudes x

    Jasmine // Magpie Jasmine // My Blog Giveaway

  3. I never saw these when I was last in store, going to have a peek.. really want to get my hands on Maria! Such a nice shade for autumn x

    tmzn loves / beauty blog

  4. All of those colours look beautiful, and the fact that they have a long lasting for such an affordable products is great! I must try these out!

    Hilary x | TheBeautyCollective

  5. These look so lovely, but like you a darker nude would be ideal for me!

    Annabel ♥
    Mascara & Maltesers

  6. Such a good price! I'll have to check these out. xo

  7. Sunday Girl is my favourite shade. I have these and really like them. I usually struggle with matte lip products but find these aren't too drying :)


  8. These look so amazing and I love the box they come in, such a cute design.

  9. I've not actually heard anything about these but they do look really impressive for their price!
    In love with Atomic, need that now!
    Raffles Bizarre Blog

  10. I need to check these out! They're so affordable and I absolutely adore 'Maria'.

  11. I had no idea these existed, I'm so excited to buy these as they look amazing!

    Beauty and Lifestyle Blog


  12. Oh my gosh, these are just gorgeous! I was just in the UK and I wish I had picked up some of these! What a steal.

    Ivory Avenue


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Love xxx Sandra

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